Why I worked with Common Ground

What I was missing

I coach people on movement, strength and how they recover. The five letters in my company name are the method: Movement, Vitality, Mindset, Nutrition, Training. When a client asks me about peptides, I have a problem. Almost everything written about them comes from someone with something to sell: a vendor, an affiliate, a clinic with a program to fill. I could not send my clients to any of it in good conscience, and I did not want to become the peptide guy myself.

What I wanted was simple to say and hard to find. A place with accurate, current research that sits apart from anything I sell and anything Common Ground sells. A place I could point to and say, read this, then come back and we will talk.

How I came to Common Ground

I interviewed them the way I would interview a new athlete. I asked for proof, not promises. I read their public record and I looked for a pattern. A stirred-tank measurement company with its limits printed on the page. An estimating engine that publishes only the accuracy it earns blind. A group that keeps its work, its dates and its results in the open.

Why I thought they were right for this

I checked them against my own rule: whoever builds this has to have no stake in the grade. A peptide site can be ruined by a single vendor kickback, and Jesse Fowler, who led the work, saw that before I did. He built it with no store, no vendor money, no paid tier and no affiliate link. The reference is free and will stay free.

The second thing was the rule at the heart of it. A grade does not move when the news does. Ground Truth Peptides scores each compound on separate questions and refuses to average them into one number, so a regulatory headline cannot talk the site into praising something the science does not support. That is how I coach. I will not change an assessment because a client wants a different answer.

The third thing was how they handled me. The site gives me my own page as a lead contributor. It does not put me on the home page and it does not call me an authority. It was Jesse's call to leave my picture off the front, and I agreed. A reference like this only works if it stands on its evidence and not on a name.

What we built

Ground Truth Peptides went public on June 24, 2026, with 42 research peptides graded on the evidence. I use it with my own clients, and I send people there instead of explaining it all myself.

Health Vault was a second conversation, and a spinoff project of its own. It is a private tracking system where the owner controls the data. My five-pillar framework runs inside it as a module that two pages draw on, and the design principle came from that framework: the app records, and the person decides. The site is private by design, and a visitor without a login goes to the sign-in page.

Common Ground filled the gap so I could keep doing what I do best, which is coaching. I was at the point where clients needed somewhere trustworthy to read, and I needed a builder to make it so I did not have to become a publisher. They also made sure the site is current and searchable the way people look things up now: in search engines, and in the answers AI assistants give when someone asks about a compound. That is the SEO and GEO side, and it matters for a reference people need to find.

What I would tell another coach

Ask for the people who will not sell you anything. In my experience the best advice in a crowded field comes from the builder who gains nothing from your answer.

Credits

• Common Ground VenturesGround Truth Peptides and Health Vault, built from the Zanis engagement.
• Jesse FowlerBuilt Ground Truth Peptides in conjunction with Dr. Zanis, and built Health Vault, which grew out of the Zanis engagement

Related Common Ground Ventures work

Both builds turned on the same rule: a claim has to survive checking, whether it is a peptide grade, a health number, a flow measurement or an estimate. Common Ground applies it across its work in measurement, construction and health.

On the record

• Ground Truth Peptides on the Common Ground wiki
• Health Vault on the Common Ground wiki